Newz Desk, Bardhaman, April 20: Marking the auspicious occasion of Akshaya Tritiya, KISNA Diamond & Gold Jewellery has strengthened its presence in West Bengal with the grand inauguration of its 9th exclusive showroom in the state. The new outlet, located at Munchipara near the WBSEDCL Office in Burdwan, reflects the brand’s continued expansion into key markets across eastern India.
The showroom was inaugurated in the presence of Ghanshyam Dholakia, Founder and Managing Director of Hari Krishna Group, along with Parag Shah, CEO of KISNA. Their presence underscored the strategic importance of the Burdwan market in the company’s growth roadmap.
To celebrate the launch, KISNA introduced a special inaugural offer, including an additional 5% discount on diamond jewellery for customers visiting the showroom on opening day. The brand has also rolled out its festive ‘Akshaya Happiness Campaign’, featuring a range of attractive offers aimed at boosting seasonal demand.
As part of the campaign, customers can avail up to 40% off on making charges of diamond jewellery and 30% off on gold jewellery. Additional benefits include complimentary silver coins on select purchases, 100% exchange value on old gold, and instant discounts for ICICI Bank cardholders. KISNA is also offering a double rate protection scheme, allowing buyers to lock in gold prices with a partial advance, along with exclusive gift vouchers on diamond purchases.
Speaking at the event, Ghanshyam Dholakia highlighted the cultural and economic significance of Akshaya Tritiya, stating that the expansion aligns with the brand’s vision of making quality jewellery accessible to a wider audience. CEO Parag Shah added that the new showroom represents KISNA’s commitment to combining craftsmanship with customer-centric offerings.
The showroom launch was facilitated by local partners Reena Saluja and Mahender Saluja, who expressed confidence that the outlet would cater to evolving consumer preferences in the region while offering a refined retail experience.
Beyond business, KISNA marked the occasion with community-focused initiatives, including a food distribution drive for the underprivileged reinforcing its commitment to social responsibility.
With this latest addition, KISNA continues to expand its footprint nationwide, positioning itself as a prominent player in India’s organised jewellery retail sector.
